Competitive Analysis Sample – PDF and Doc Templates
Competitive analysis is generally being associated with SWOT in a working field. The analysis usually searches for strength, weakness, opportunities, and threats that appear in an individual. The function of this analysis is to find out factors that can help the working performance in a company.
In a business market, knowing the competitors’ strength, weakness, and other characters is important. To know the other competitors’ characters, it cannot be done easily. It needs deep analysis in order to find out each of characters’ point.
As a part of marketing plan, the analysis that you are going to make becomes a critical part in business plan. It needs to be written carefully. There are certain things that you put in the form. The tips below may help you to create excellent analysis.
Tips to Write Competitive Analysis Sample
Making an analysis like this requires research and observation. To make your analysis looks stand out from the competitors you need to know how to write the form excellently. This competitive analysis sample will help you better to create a proper form.
There is some certain information that you need gather in order to create a good analysis. Before starting the form, it will be good if you check out what the competitors’ use for media platform like website, social media pages, and materials offline marketing like posters, ads, and brochures.
After that, to start your analysis you can list all of the competitors that enter the same field with the company that you are in. Check out the business with similar products or service with the company. You can list down the main competitors among many that you have found, and make some notes.
It is good for you to take a look and pay attention to competitors with similar business like yours. Then, you can move to write brief overview of the analysis that you make. You can write things like what things that makes you think that they are your competitors.
Knowing about the competitors well by finding out their characteristics is not the only thing that you do. You still need to gather other information in order to be able to create a good and excellent analysis form.
The next thing that you need to do is identifying the target customers of the competitors. A good competitive analysis sample has to deliver about certain topics to make it complete. You can identify the customers that your competitors were trying to attract to.
Some helps for you to understand about the competitors’ target market through their customers is by viewing customers’ characteristic. You can start from the type of customers. You can point what ages the customers that they have, where the place or area of the products is, and more.
Also, you can point out the target of the customers whether it is low, middle, or high end class. After recognizing this part, the next important thing is the main message that the competitors are trying to send to their customers.
If you are able to analysis until this part, then the next thing that you need to do is to understand the marketing messages that probably come into different segments. After that, list down the price and items as the marketing strategy. By collecting this all, you can create excellent competitive analysis.
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